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NORMAL FOR NORFOLK

It’s been the butt of comedians’ jokes for many a year – but now Norfolk is fighting back with a bold campaign to champion itself as not just a fantastic place for a holiday but also a world class business destination.

Already the home of blue chip companies such as Aviva, Virgin Money and the iconic Lotus Cars plus health and life sciences, renewable and sustainable energy companies, Norfolk’s top 75 generate business worth £28billion. But Norfolk has historically suffered from outdated perceptions and stereotypes.

The county is turning an old stereotype ‘Normal for Norfolk’ – a phrase formerly used to denigrate the county and its inhabitants – on its head and using it as branding in a major campaign to position the county as a world class place to work and live, demonstrating what’s normal for Norfolk now.

The campaign aims to help bring 5,000 high value jobs into the county – and treble the number of enquiries about investing in Norfolk.

To find out more about this campaign, visit: http://www.worldclassnorfolk.com/

TEN THINGS YOU MIGHT NOT KNOW ABOUT NORFOLK:

Team Lotus Colin Chapman1. Team Lotus, established and run from its Norfolk headquarters by Colin Chapman, graced and raced Grand Prix circuits around the world from the 60s to the early 90s. Ten years after its last race it remains one of the most successful F1 teams of all time with seven F1 Constructors Titles, six F1 Driver’s Championships and the Indianapolis 500 in the US under its belt.

 

 


Samuel_Lincoln_Hingham_Norfolk

2. Samuel Lincoln, great-great-great-great-grandfather of Abraham Lincoln, 18th President of the United States of America, came from Hingham, Norfolk. In 1637, at the age of 15, he sailed to the colonies, settling in Hingham, Massachusetts.

 

 


Holt_Norfolk_Sir_James_Dyson3. Inventor and entrepreneur, Sir James Dyson, was born in Cromer and brought up and educated in the North Norfolk market town of Holt.

 

 

 


Sir_Henry_Blofield_Cricket_Hoveton_Norfolk4. Henry Blofeld, sports journalist and the very ‘English’ voice of Test Match Special on BBC Radio 4 and BBC 5 Live Xtra, was born and brought up in Hoveton just outside Norwich.

 

 

 


Julian_of_Norwich5. Mystic and hermit, Julian of Norwich, c1342-1416, is on record as the first woman to write a book in the English language. She wrote her ‘Sixteen Revelations of Divine Love’ c1393 after a series of intense visions of Jesus Christ during an illness.

 

 

 


Norwich_Arts_Centre6. Oasis, Coldplay and Nirvana are just three of the notable bands who have played the stage of Norwich Arts Centre whilst on their way to bigger things.

 

 

 

 


Hound_of_the_Baskervilles_Sir_Arthur_Conan-Doyle7. Sir Arthur Conan-Doyle is said to have taken his inspiration for Baskerville Hall in his ‘Hound of The Baskervilles’ from a visit he made to Cromer Hall, Norfolk. Some elements of the story were also inspired by a stay at the Royal Links Hotel in Cromer where he first heard stories of Black Shuck the Ghost Dog that was said to run along the coast roads between Overstrand and East Runton.

 


Colin_Self_British_Pop_Art8. Colin Self, leading British pop artist famed for his work themed around the Cold War, was born in Rackheath just outside Norwich. A leading figure in the re-emergence of printmaking in the 1960s Self’s distinctive drawing style led fellow artist Richard Hamilton to describe him as ‘the best draughtsman in England since William Blake’.

 


Fairhaven_Gardens_950_Year_Old_Oak_Tree9. A 950 year old oak tree stands in Fairhaven Gardens, South Walsham, Norfolk. The garden is recorded in the Domesday Book.

 

 

 

 


British_Trust_For_Ornithology10. Norfolk is a haven for bird-watching and the British Trust for Ornithology is based in Thetford. Here are some facts which are not widely known outside the birding fraternity:

Pink Footed Goose – The tens of thousands of ‘Pink Feet’ spending the winter around the Norfolk coast is a wildlife spectacular of sight and sound to rival any in the world.

Collared Dove – This ubiquitous species, familiar the length and breadth of the country now; first nested in the seaside town of Overstrand in North Norfolk as recently as 1955.

Common Crane – From a tiny group that settled in a remote corner of the Broads this magnificent water bird has gradually established a viable population and has now re-colonised the Fens for the first time in four centuries.

Montagu’s Harrier – The UK's rarest breeding bird of prey is flourishing in Norfolk farmland with the help of sympathetic land owners.

Among the dazzling list of rare visitors to Norfolk through the year are the UK’s only records of Rock Sparrow from southern Europe (at Cley) and Red Breasted Nuthatch (from North America) at Holkham.

Norfolk is the best county in which to see Snow Buntings and Shore Larks, scarce winter visitors to the UK from their mountainous breeding grounds in northern Europe.

Taiga Bean Goose – One of only two sites used as wintering grounds by this shy and endangered bird lies in Norfolk’s Yare valley.


 

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